If the movie houses can generate enough excitement by running ads along with trailers and clips of the movies then they turn a negative into a positive. Secondly, the movie houses would like to generate additional revenues from online distribution, but so far, that has been a tough nut to crack. What can the movie industry learn from the music industry regarding online problems? Since the movie industry is still coping with millions of illegal downloads of music, it would seem that the music industry is still learning itself. That being said, the movie industry has probably taken the only approach that...

The old saying is 'if you can beat them, join them." As previously stated, the movie houses are currently stuck in a no-win situation unless they make partnerships with companies like YouTube. If they don't make deals, then they will only continue to lose out on any potential revenue they could be earning.
Go to YouTube and find your favorite movie, what did you see? Where there any advertisements next to your movie? Was it effective? Why or why not? True Grit (the original). There were advertisements next to the movie, but they were not effective. I was more involved in the movie and did not pay attention to the ads.